Love the Mac > Apple set to report Q4 Earnings October 21
[Edible Apple] Analysts, however, do correctly point out that the iPod line from Apple seems to have run its course. While the days of iPod as king are behind us, Apple has shown itself to be quite adept at introducing new iPods with small but significant upgrades that keep consumers coming back for newer models. So while the market for iPods and other mp3 players is indeed saturated, Apple is able to counteract this with new models that consumers are willing to pay for. But even if iPod sales start to shrink dramatically, analysts, for whatever reason, seem to quickly gloss over the record setting number of Macs Apple is selling each and every quarter. When it comes to profit margins, the Mac is Apple’s MVP, yet analysts like to focus on the impending decline of the iPod. Moreover, with the iPhone selling even better than expected, there seems to be no shortage of promising news coming out of Cupertino. But if history is any indication, don’t expect the analysts to fully understand what’s going on.
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